Script 1

There’s one language everyone speaks: maps. Maps tell a story, turning complex data into powerful visuals everyone can understand. With a data-rich map, urban planners can see where affordable housing is needed most. Logistics companies can get planes that need maintenance—and the required parts—to the same locations fast. Emergency responders can stay ahead of disasters, so the worst never happens. Ready to see the bigger picture? Learn more at G-I-S dot com.

Script 2

What if you could see the world, not just as it is, but as it could be? Digital maps hold the key. Unlock hidden connections and anticipate future trends—simply by understanding where things happen. It’s how cities prepare for extreme weather events—like fires and floods. It’s how businesses find more of their best customers. It’s how logistics companies find the most fuel—and cost—efficient routes. Gain a decision-making edge. Learn more at G-I-S dot com.

Script 3

Everyone wants better—better businesses, better cities, and a better world. Maps help us get there. Specifically, high tech maps that help us visualize what's happening where, and uncover ways we can adapt to change. Over the last 55 years, Esri has been expanding what these maps can do. And today, high tech maps can help us solve almost any problem. Map your way to a better future. Visit G-I-S dot com.

It’s always refreshing to work with the brand team. Unlike my typical campaign work at Esri, where I market specific products to an even more specific audience, this assignment required me to distill the power of maps for an extremely broad and blind set of prospects. In the first two weeks, the ads garnered approx.1,700 unique visitors to GIS.com with 82% being completely new to Esri’s site.